New Kids On The Block Raise again.
When we talk about NKOTB we think boyband, teenage fans and manufactured music. It was also a good decade for teen idols in music, and few, if any at all, were bigger than New Kids on the Block
The band were the blue print for so many other bands to follow in there footsteps and about a decade before Lou Pearlman made stars out of the Backstreet Boys and NSYNC.
With promoter Maurice Starr — the same man who discovered New Edition in the early '80s — took five teenage boys from Boston and transformed them into global superstars. Just as you can expect from a popular boy band, NKOTB had a knack for cranking out up-tempo earworms and tender love ballads alike, though they weren't afraid either of veering into harder-edged, almost pop-rock territory ("Hangin' Tough")
With most manufactured bands there time in the spot light is limited as there fans grow up or move on to the next big sensation. But there is something a little special about New Kids on the block their catchy pop songs have aged well and they managed to keep there music alive and selling over 70 Million albums.
In 2008, some 14 years after New Kids on the Block disbanded, Donnie Wahlberg told the Boston Herald that he and his bandmates were indeed reuniting, with plans to go on tour and record new music. "I had no interest going out on a nostalgia tour and singing the same material," Wahlberg said, also assuring longtime fans that NKOTB will be performing their big hits from back in the day. The comeback album, simply titled "The Block," was released later that year, going all the way to No. 2 on the Billboard 200 and also charting at number 16 on the UK Official Chart
Three years later, the group teamed up with the Backstreet Boys and went on the NKOTBSB Tour, which Billboard ranked as the 17th most successful tour of 2011.
Aside from those high-profile tours, New Kids on the Block also kept making new music, releasing the album "10" in 2013 and the EP "Thankful" in 2017 and recapturing their old fans whilst attracting a new generation fans.
Most recently, the band appeared at the 2021 American Music Awards alongside fellow Beantown boy band New Edition (via Rolling Stone), as both groups performed a medley of their greatest hits in what was dubbed the "Battle of Boston." Talk about major '80s kid nostalgia!.
The band continue to make some fantastic new music and videos and most recently teamed up with Salt & Pepa, En Vogue and British pop star Rick Astley to create a new single " Bring Back The Time" the catchy new single sees the boys create a funny yet delightful video.
The single already a massed over 3,159,777 Million views since its official release on the 3rd March 22.
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