Elvis Presley's back catalogue acquired by Universal Music Publishing

Editor Katie Watkin's 13/4/22

Elvis Presley’s music back catalogue has been acquired by bosses at Universal. The agreement comes as part of a deal agreed between executives at Authentic Brands Group, the owner of Elvis Presley Enterprises, and Universal Music Publishing Group (UMPG).

Universal and Authentic now have exclusive rights to represent Elvis’s music globally, except in the U.K. “Elvis Presley has had an unprecedented and long lasting global impact on music and pop culture,” Marc Cimino, chief operating officer, said in a statement.

Elvis Presley music has stood the test of time and is more popular now that he was back in the day. With millions devoting fans every years visiting Graceland.

UMG and ABG have been working together since late 2020 to, and I quote, “acquire and actively manage artist brands” in order to “expand the legacies and cultural impact of artists worldwide across a wide range of consumer touch-points” and “to drive opportunities in merchandise, memorabilia, endorsements, brand experiences and content, among many others”. Lovely stuff.

Through its ownership of Elvis Presley Enterprises, ABG manages the Presley estate’s songs catalogue, which includes many of the songs he made famous, even if he didn’t actually co-write them, because he often was co-publisher of those works

ABG previously appointed Kobalt to administer that catalogue, but is now working with its new best buds Universal on managing and exploiting those songs.

Says Universal Music Publishing COO Marc Cimino: “Elvis Presley has had an unprecedented and lasting global impact on music and pop culture. [UMPG CEO] Jody Gerson and I, along with UMPG’s teams around the world, couldn’t be more excited and honoured to work with ABG in making sure that Elvis’ iconic legacy endures for generations to come”.

Meanwhile, President of Entertainment at ABG, Marc Rosen, adds: “2022 is shaping up to be a banner year for Elvis, highlighted by the highly-anticipated theatrical release this June of ‘Elvis’ directed by Baz Luhrmann, as well as the debut of Netflix’s upcoming animated action series ‘Agent King’. We are honoured to work in partnership with UMPG as guardians of Elvis’ incomparable catalogue, bringing his music and cultural influence to audiences around the world

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